I know it’s still late summer, but surprisingly I’ve had two conversations today about Holiday gift giving. Granted, one was initiated by me. My client and I were talking 4th quarter programs and they were concentrating solely on their meetings and trade show needs. I reminded them they also needed to remember that the 4th quarter is a good time to thank clients and employees and maybe reach out to a promising prospect!

I know email holiday cards are popular right now, but I don’t feel special, thanked or appreciated when I receive a mass emailed holiday card. That’s if it gets through my firewall and if it does if I even open it. I get it that many want to save the budget, but think how much more you will stand out when your “real” holiday card arrives in the mail! We display the ones we receive in the office and appreciate that they included us in their thanks (many clients thank us for our partnership with them too).

And remember you don’t have to send just year-end holiday cards – you’ve got Halloween (of course my favorite holiday because it’s my birthday) and Thanksgiving coming up that you can deliver your thanks and appreciation outside of the year-end clutter.

In addition to cards I personally like receiving food. I know, we’re all trying to diet, exercise and not eat “bad” snack foods but during the holidays it’s so nice to receive the bucket of cookies (I got one last year from a vendor partner – best ever – six different kinds of cookies all well packaged so they  lasted for quite a while and it was a “bucket” they were delivered in), or the flavored popcorn tins, chocolate in all shapes and sizes is never wrong and then of course there are the multitude of food gift baskets. Food gifts are especially good for groups of people, departments or if you are doing the holiday “rounds” and want to drop something off for the office.
Last year, our food gift was a S’mores kit. I still have people thanking me for it 7 months later!  As you can see, we were remembered!!

There are truly so many wonderful gift ideas available at every budget that your employees and clients will truly see as a gift (even when branded). Don’t be a scrooge and give nothing but an email. Even if you can’t thank everyone, your top clients and employees will appreciate the thought. I know I do!

Let me know if we can help you get in the holiday spirit!


Did You Know:

Breast Cancer Awareness Month offers one of the most dynamic and popular corporate marketing opportunities of the year. This international event to raise awareness and funds for breast cancer research spans the entire world, not just the U.S., and lasts the entire month of October.


RFID Credit Card Protector

Sleeve protects against RFID signals, protecting valuable information from scanners. 1 color 1 location imprint. 

250 Qty: $1.25 each

Anti-Stress Adult Coloring Book

48-page staple bound book with 6 fun themes. 1 color 1 location imprint.

250 Qty: $2.85 each

Color Dip Snack to Go

Four piece set includes cup, lid, domed lid and spoon. 1 color 1 location imprint.

144 Qty: $3.90 each

While Everyone Else Thinks Red, White and Blue, You Think Pink

It’s not that you are unpatriotic. It’s just that as the person who manages your companies’ marketing events you have to think out ahead of everyone else. You were thinking Red, White and Blue months ago. Now it’s time to turn your attention to the next big marketing opportunity that spans the entire month of October. Breast Cancer Awareness month will be here before you know it.

~ Read More

Promotional Marketing Expert Danette Gossett Sees Marketing Campaigns as Olympic Events

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Olympian Efforts Go Into Every Marketing Campaign.” Planning an event like the Olympics requires Olympian efforts and so does planning a marketing campaign according to Ms. Gossett.

~ Read More

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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
(800) 989-5690