What People do for a Free Gift

I’ve already written about Miami’s new IKEA store and its good marketing strategy prior to the opening, so I might seem a little bit Swedish-furniture-obsessed to discuss it again, but it’s a hot topic around these parts. Besides, I’m not going to write about it again, I am just going to redirect you to the Miami New Times, which did a great job of covering the opening. Check out the lengths people will go to for free gifts – and what the store is giving away to drive traffic through its doors.

Read all about it by clicking here!