“They” Said It Would Be Dead

The “It” I’m talking about is the ‘written word’.

I actually don’t know who “they” are, though I suspect they are/were actively involved in all things digital and AI. And, they sure did make a pronouncement years ago about how the written word would die due to the popularity of the smart device. Well, despite the undeniable popularity of digital devices, I’m here to tell you that the written word is still alive and well!

How do I know, you ask?

Well, here’s my insight. Personal journals and notebooks are more popular as promotional giveaways than ever before! I’m talking about real paper notebooks that one must have a pen or pencil in hand in order to write in them. I’m talking about the most up-to-the-minute notebooks and journals you’ve ever seen!

We have notebooks and journals of all shapes and sizes. For the ecologically minded, we have notebooks made with recycled paper. And, we even have notebooks and journals with paper made from stones! That’s right – stones! So you might say that the stone paper is anything but stone age!

Give the gift of words.

Imagine as your next give-away a beautiful notebook with stone paper or perhaps a lovely journal embedded with an NFC tag. (Okay, if you don’t know what that is, here’s the skinny: NFC stands for near field communication.) In essence they are microchips with no batteries. They are programmed to take your mobile device to your website. You simply scan with your device and it loads.

And, HOLY COW BATMAN, that link can be changed over time! So maybe you want to do quarterly specials. Well, each quarter you change the link and voila – new promo!

If you are still a lover of the written word, chances are many of your clients, colleagues and prospects are too. Give us a call and we can hook you up with a great promotional item that some thought would be relegated to the Stone Age! Instead the written word has gone high-tech!

Gossett Marketing

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