Promotional Marketing Expert, Danette Gossett, Writes About Various Reasons And Rewards For Dusting Off, Reassessing And Updating Old Business Plans.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, reveals the need for updating old business plans that have not been reassessed since the pandemic.

MIAMI, FL– December 9, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Out With The Old Business Plan And In With The New,” in which Ms. Gossett suggests a year-end review and update for the New Year.

“If you have not updated your business plan since the onslaught of the pandemic,” Gossett states, “now’s the time to address this important task.” She continues, “Not a single business has gone unaffected, either positively or negatively, because of the pandemic. Anytime there has been a significant change or disruption in the market, every business plan must be updated.” Gossett writes, “As we head toward 2023, with new objectives and goals, it’s the perfect time to pull out the old plan, dust it off, reassess, and envision a future based on what has changed or needs to change.”

As Gossett points out, “Besides the disruption caused by COVID, there are a multitude of reasons that may call for you to revise your business plan.” She elaborates, “Maybe you’re seeking financing. If so, a lender will want to see an updated business plan before deciding whether to approve your loan.” She asks a series of thought-provoking questions, “Are you moving to a new location? Maybe you’re downsizing office space (who isn’t!) Have you taken on a new partner, or undergone a management change?  Do you have a new income stream, a new product or service that you’ve developed that isn’t reflected in your old plan?”

Read the full blog at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 30th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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