Promotional Marketing Expert, Danette Gossett, Writes About How The Fall Trade Show Season May Be The Most Exciting One Since Pre-Pandemic Times.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, alerts readers to a cornucopia of trade shows coming in the fall and assures them that everyone still has a love for free stuff.
MIAMI, FL– April 27, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Expect A Richer Harvest Of Trade Shows This Fall.” Ms. Gossett fans the flames of excitement for a return to a busy and exciting trade show season.
According to Gossett, “This spring and summer will certainly show signs of new confidence and growth around trade shows. However,” she adds, “attendance may still be somewhat spotty as the pandemic still presents health threats.” She goes on to emphasize, “But with vaccinations happening throughout the U.S. and around the world, by fall we may have a real cornucopia of trade shows.”
“In fact,” says Gossett, “many shows that were scheduled for the spring have been rescheduled for fall. Concerns about attendance and travel safety dominate the thinking behind rescheduling some of the biggest and most popular trade shows. This slight delay promises to herald a very exciting fall trade show season. And,” she states, “that gives everyone plenty of time to get materials, booths, and swag packages all gussied up to present your company in the most compelling light.
As Gossett points out, “Free stuff is still a motivating factor that drives people to trade shows and other events.” She asks, “Who doesn’t love free stuff?” She answers her own question, “No one doesn’t like free stuff!” Gossett goes on to say that, “Some industry experts who have already experienced several of the early in-person trade shows have reported back on the kind of promotional marketing items participants will be most receptive to receiving.”
Gossett provides a list of some of the most compelling items which includes branded masks, containers, totes and phone chargers among others.
Read the full article at https://gossettmktstg.wpengine.com/expect-a-richer-harvest-of-trade-shows-this-fall/
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.