Promotional Marketing Expert, Danette Gossett, Writes About Gifts Of Food As A Way To Provide Comfort And Joy To Team Members And Individuals This Holiday Season.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, turns her attention to food in preparation for the upcoming holiday season, which is found to be the most preferred and popular gift.
MIAMI, FL– September 12, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Food, Glorious Food!” Ms. Gossett highlights the bonding nature of food across the table or across great distances.
“Once Labor Day is behind us,” Gossett writes, “I feel a surge of excitement begin to brew. Unlike areas north of the Florida border, it has nothing to do with slightly chillier temperatures. We won’t get those until much later. But “ she goes on to say,” we business owners do get to start planning our gift-giving menus for the upcoming holiday season. And, yes, I did say “menu!”” As Gossett points out, “The fact is that most people (a whopping 73% according to the New York Post) would rather receive the gift of food over other gifts. So, you can put the flashy, high-tech gifts on the back burner (pun intended) for the moment while we explore how impressive the right food gifts can be.”
Gossett notes, “One thing that the pandemic brought to the foreground is how the universal love of food creates bonds. The love of food bonds family members sitting around the dining table. It creates bonds with colleagues we’ve never met who started working with us on an exclusively remote basis. It also strengthens bonds we have with clients who remain at a distance.” According to Gossett, “Nothing says comfort and joy better than food.” She goes on to add, “I know people who headed into the kitchen at the start of the pandemic and for whom playing with food became an unexpected obsession. Some people developed exciting new kitchen skills like making sourdough bread, homemade pasta, and pizza. Others turned to baking cookies, cakes, and pies to share with quarantined friends and loved ones. For others it brought on the desire to play with spices, crunchy salts, and exotic flavored oils.” She states, “Some families started popcorn and movie nights, and other rituals that are being maintained post-pandemic.”
As Gossett explains, “Our employees, many of whom still work remotely, as well as our clients and prospects are truly hungry for a greater sense of comfort and joy this year.” She further adds, “Even though people are out and about at pre-pandemic levels, so many are still cautious and less certain about their employment status as industries struggle to find their equilibrium.” Gossett is of the opinion that, “Food is one of the greatest sources of comfort and joy for us humans.” She writes, “Every culture has comfort foods as does every family. Whether pleasure is derived from preparing food or being the recipient of a beautifully prepared meal, everyone enjoys receiving items that appeal to the taste buds!”
Read the full article at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
About Gossett Marketing
Gossett Marketing is celebrating its 30th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.
To find out more about Gossett Marketing LINK HERE