Promotional Marketing Expert, Danette Gossett, Urges Business Owners To Make Employee Appreciation Their Highest Priority To Stem The Tide Of The Great Resignation.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about the immense value of employee appreciation programs during these challenging times and how important it is to treat employees better than ever.
MIAMI, FL– March 04, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “How You Can Help Turn The Great Resignation Into The Great Return” in which Ms. Gossett promotes the importance of employee appreciation programs.
Gossett writes, “From the hardest hit industries to the least affected, the pandemic has given rise to what we all now refer to as the “Great Resignation.” Spurred at first by complete shutdowns at the start of the pandemic,” Gossett adds, “many employees have chosen not to return to work in many cases due to the ways they were treated pre-pandemic. Low pay, long hours, lack of appreciation, lack of health and safety concerns and more.”
As Gossett points out, “We are all now suffering the effects of the great resignation. We see it in higher food prices because there are fewer drivers getting the food from point A to point B. Higher food prices are reflected not only in the supermarket but in our favorite restaurants. We experience delays in getting the things we were so accustomed to having delivered in hours, days, or weeks. Now many items, especially appliances and parts are taking several months to get to our doors.”
“The big question,” says Gossett, “is how do you keep the employees you do have motivated? How do you prevent them from burnout due perhaps to taking on multiple roles for the employees who left and have not returned? Is there a way that by focusing on these employees and treating them better, that perhaps we can begin to turn this trend around?”
Gossett’s solution is to “make employee appreciation a priority.” Gossett states, “I’ve written about this a few times since the beginning of the pandemic, but I don’t think it can be discussed too much.” She emphasizes, “Employee appreciation has never been as important as it is right now. If you don’t have an employee appreciation program in place or if yours needs to be updated, I suggest you make that your top priority. Employee events, time off, small, thoughtful gifts that let employees know they are valued are statistically shown to improve morale.”
“This is the time,” Gossett writes, “to turn your attention to what I always refer to as “your first customer” and treat them with the greatest care. If you have a policy of considering your employees as your first customers, you will always treat them well. A dramatic shift in the thinking of some business owners will be required. Some restaurant owners may not have to change their thinking since there are already robots serving food – I’ve experienced this recently. However, we may have time to become more humane and keep humans teaching in our schools and helping to serve customers in retail stores if that shift in thinking happens quickly.”
Read the full article at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing LINK HERE
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.