Promotional Marketing Expert, Danette Gossett, Talks About How Referrals Are The First Show Of Appreciation And How To Keep Appreciation Going

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, talks about the business of showing appreciation.

MIAMI, FL– July 25, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Appreciation Shows,” in which Ms. Gossett talks about creating an endless circle of appreciation.

According to Gossett, “Nothing beats the success and loyalty that comes as a result of word-of-mouth referrals.” She continues adding, “The way to create that coveted position is to provide outstanding customer experiences whether your business is providing products or services. And, when a referral comes to you from a happy client/customer, the secret to even greater success is to reach out immediately and thank them for the referral. But not with just a simple verbal “thanks”.”

“A big part of providing truly exceptional experiences,” writes Gossett, “is how you show your appreciation for those people who send you referrals. As a promotional marketing firm, I am keenly aware of the importance of word-of-mouth marketing. For us, our work speaks volumes and our clients sing our praises with their successful campaigns. Our long-term happy clients are constantly referring other businesses to us.”

Gossett points out, “Showing our appreciation is something we take seriously and sincerely at Gossett Marketing. In fact, if you are really serious about showing appreciation, you may establish a separate budget for showing appreciation to those who send referrals your way.”

“The way I see it,” says Gossett, “a referral is a first obvious show of appreciation. Your client or customer appreciates your service/product so much that they tell someone else about it and suggest that person give it/you a shot.” “When that happens in my business,” she says, “I keep the circle of appreciation going by reaching out to the person who made the referral with a special gift.”

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About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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