Promotional Marketing Expert, Danette Gossett, Talks About Her Old-Timey And Successful Method Of Customer Relationship Management

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, talks about how to incorporate in-person contact in today’s digital business environment in a way that is appealing and makes clients want more.

MIAMI, FL– October 26, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Cake Gets Icing.” Ms. Gossett has adapted her customer relationship management program to work within the contemporary “hands-off” culture.

Gossett asks, “Have you ever heard the expression: “When you’re cake you get icing?”” She continues adding, “A friend and professional colleague shared that one with me long ago and it has stuck. Over the years I have shared it with my team as well. It is the bedrock behind my agency’s customer relationship management program (CRM).”

“I always see a cake sitting, patiently,” says Gossett. “Its’ warm, sweetness fills the air with an intoxicating aroma which begs to be covered with another layer equally or even sweeter,” she adds. As Gossett points out, “The cake doesn’t jump up and down trying to attract attention. It doesn’t scream, “Give me more, make me more enticing!” Nothing of the kind. In fact it is the essence of patience.”

Gossett shares, “My CRM motto is Patiently, Pleasantly Persistent. And the image is that of a cake that is certain to be iced and decorated and sweetly, generously enriched with a delicious icing.”

According to Gossett, “All the current fancy CRM programs are great for organizing, knowing with whom you were in contact, when, and what products were discussed.” She adds emphasizing, “But there is simply no substitute for a genuine in-person phone call and/or meeting. These are the pleasantries that used to be the foundation of all business dealings. You really had to like the person you were doing business with. That used to be the way business owners made lifelong friends with the clients and prospects they met during the course of business.” She adds, “Today it is getting more and more difficult to ever speak to, let alone meet another human being for more than a nanosecond. Everything is done digitally.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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