Promotional Marketing Expert, Danette Gossett Talks About Building Camaraderie and ROI with Branded Apparel

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett elaborates on the power of branded apparel for all events large and small and suggests that some branded apparel makes great gifts for clients and prospects.

MIAMI, FL– April 17, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Pump Up Your Team and Your ROI With Branded Apparel.” Ms. Gossett suggests a multitude of ways to incorporate branded apparel into events.

According to Gossett, “Besides a healthy corporate culture, few things make a team feel more cohesive than branded apparel.” She continues adding, “And, few marketing methods ramp up ROI more than branded apparel. Sounds like a double whammy, a win-win, a no-brainer. Branded apparel needs to be at the top of your list for every event from the largest trade show to smallest community events.”

Gossett writes, “With Trade Shows you’re running a million miles an hour trying to get your brochures, booths and promotional items done on time. Your first thought is always about what’s going to get visitors to stop at your booth.” “But,” she adds, “when you experience how branded apparel unifies otherwise scattered members of your organization and attracts attention, it will not be a forgotten item. It will appear at the top of your event to-do list.”

“There are multiple ways to pull a cohesive look together without everyone wearing the exact same style,” says Gossett. She elaborates, ”You can have your team wearing the same color in different styles. You could do polo shirts for the men, ¾’ sleeve or long sleeve V-neck t-shirts for women – all embroidered with the same logo and/or a catchy phrase. To keep warm in a cool environment, you can have a cool fleece embroidered with your logo and theme line too.”

Read the entire blog at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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