Promotional Marketing Expert, Danette Gossett, Suggests That Gift-Giving This Year Is More Relevant And The Kind Of Gift Given Will Be Remembered Into The Future.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, offers personalized gift suggestions that make staying home for the holidays a little more exciting in spite of the pandemic.
MIAMI, FL– October 16, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “This Is The Year To Master The Art Of Gift Giving” in which Ms. Gossett encourages business owners to put more thought, not money, into the gifts they give to clients, employees and vendors this year.
“If ever there was a need to be truly artful in gift giving,” Gossett writes, “this is the year for it.” She adds, “This holiday season, a thoughtful and thoughtfully presented gift will likely be remembered more than ever because the challenges this year has presented to everyone will not soon be forgotten.”
Gossett states, “This year has been nothing short of tragic. And, it’s not over yet, nor are the repercussions, many of which we have yet to see, feel, and experience. However,” she continues, “it is in the face of the most difficult challenges that our ability to inspire, appreciate, motivate, and help others comes to the foreground.”
According to Gossett, “Your customers, clients and employees really do need to be remembered more than ever this year. This year a gift is so much more. The message your gift delivers can be one of strength, hope, resilience, fortitude and hopefully an underlying sense of humor.” Gossett points out, “Your gifts really need to let the recipient know that you know who they are and what they are going through on a personal level.”
After pointing out that gift cards are a no-no because more than $3 billion worth of gift cards go unused annually, Gossett states, “A gift should be just that— a gift. Something memorable that the employee or customer will enjoy for years and for which you’ll be remembered every time that gift is used.” She adds, “Remember that gifts can be branded or not, they can be gender neutral in nature. In addition, gifts are available in a wide range of price points to fit most any budget.”
Read the full article at https://gossettmktg.com/this-is-the-year-to-master-the-art-of-gift-giving/
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing at https://gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.