Promotional Marketing Expert Danette Gossett Suggests A Cool Idea For Hot Summer Days

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett suggests engaging the imagination to get a head start on holiday promotions.

MIAMI, FL– August 3, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Hanukkah, Kwanza & Christmas In July.” Don’t worry, Ms. Gossett is not proposing some whacky promotion, though she is referencing a point in history to jumpstart her current article.

Gossett writes, “I used to live in New York City. Way back in the day, there was an electronics store called Crazy Eddie’s. He was the first retailer I knew of that held ‘Christmas in July’ sales. And, boy was he busy!”

Gossett states, “I’m not proposing you hold a promotion for any one of those holidays in July. I’m simply proposing that you start thinking about your fall and winter season promotions now.” She continues adding, “What could be more fun and productive than fantasizing about cooler weather and cooler ways to promote your business during the hottest time of the year?”

According to Gossett, “We are on the slippery downward slope to the end of the year already and before you know it, the holidays will be behind us! So while it may seem a little counter-intuitive to start thinking holiday promotions now, you may actually miss the boat if you don’t start now.”

“A virtual parade of holidays and promotional opportunities begins with Labor Day coming up in a month and a half,” Gossett says. She continues adding, “Talk Like a Pirate Day falls on September 19th. After that, October brings Breast Cancer Awareness Month, Columbus Day, Bosses Day, World Mental Health Day, National Nut Day and Halloween.” Gossett continues with the lineup right through to the end of the year.

Gossett writes, “Whether you launch a back-to-school, back to business or back to reality promotion mid-August to early September, this is a great way to get your name in front of your clients and prospects.” She adds,O”f course, any promotion must be appropriate for your business. Believe me, there are occasions and holidays that may not be appropriate for some businesses to run a promotion.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing here:

About Gossett Marketing

Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


Gossett Marketing

Privacy Policy