Promotional Marketing Expert, Danette Gossett Shares New Business Learnings From 2020 That She’ll Carry Forward To Benefit Clients And Prospects.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, provides examples of successful new ideas that emerged out of the chaos of 2020 that she will be developing further for her own company as well as for her clients.

MIAMI, FL– January 20, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform,recently posted a new article on her website entitled, “What We Learned Last Year That Will Help You Grow This Year.Ms. Gossett has several appealing new marketing ideas to help her clients grow their businesses throughout this year.

Gossett writes, “Every new year typically brings with it exciting opportunities for learning and growth. Without question,” she adds, “2020 brought a deluge of unexpected and not so readily apparent exciting opportunities. Though I must admit that it has been my experience in life that the most challenging circumstances offer the greatest opportunities for growth.” She goes on to say, “I’m here to say that 2020 certainly takes the prize for presenting the entire world with unprecedented challenges and opportunities that did not feel so exciting as we faced them.”

“Like a roller-coaster that takes an abrupt and extended downward plunge,” Gossett says, “2020 had my stomach flying up into my throat a few too many times. Eventually I got accustomed to the ride as everyone who is still managing to hang on has had to do. The truth is,” she continues, “I learned a lot last year. And much of what I learned turns out to be good news for my business as well as for my clients and prospects.”

As Gossett shares, “Ferreting out the positive aspects that came from last year’s chaos was a top priority during the quietness of the last weeks of 2020.” She reveals, “As I reviewed the year and how my business not only survived but managed to grow, I was surprised to discover how many things we did differently and how well they were received.”

Read the full article at

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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