Promotional Marketing Expert, Danette Gossett Shares A Business Planning Tip That Has Served Her Well In Navigating Through The Pandemic.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about how COVID-19 has forced business owners to shift their thinking about long-term planning and offers a method that she has found to be very helpful.

MIAMI, FL– December 21, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “2020 Taught Me To Plan My Business Events The Way I’d Eat An Elephant,in which Ms. Gossett freely shares the planning method that works for her.

Gossett writes, “We are getting ready to close out one of the most unusual years in our living history.” She continues, “Businesses took a huge hit simply because no one saw COVID-19 coming. Well, someone did,” she adds further commenting, “but much like the economic collapse of 2007 – 2009, just a few people were aware of what was about to happen.” She goes on, “At any rate, one of the big lessons I, and so many other business owners have learned is that long-term planning – and I’m talking about 1- 10 years – has really become a waste of time. COVID-19 has turned our focus to the importance of setting much shorter-term goals.”

As Gossett notes, “We’ve all heard the way Desmond Tutu advised that “there is only one way to eat an elephant: a bite at a time.” The kind of challenges this global pandemic created has certainly forced everyone to look at things differently.” Gossett acknowledges. She states, “I’m going to plan my year the same way I’d set about eating an elephant (not that I would ever do that!). But the idea is that it’s much easier, less daunting to accomplish big goals by breaking them down into teeny-tiny “bites.”

“I’ve been using the 12-week-year method for quite some time,” writes Gossett adding, “(You can check it out at and it has served me surprisingly well in navigating the challenges my business has faced during the course of this pandemic.” She states, “In some ways, I was slightly more flexible than I might have been in the past in that I had not invested time, energy or funds in any business events more than 12 weeks out. And, clearly, it is the only way to set your sights on the future, since we can no longer presume to see much further than that. In many instances we can’t even see what might happen in the next moment. (I know that’s getting into heavy territory. I’ll spare you and myself!)”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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