Promotional Marketing Expert, Danette Gossett Reveals A New Crop Of Marketing Ideas That Are Helping Generate Interest And Revenue For Her Clients.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, has successfully created pop-up events for her company and some of her clients during the pandemic that are leading to even more exciting marketing ideas.

MIAMI, FL– January 28, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform,recently posted a new blog on her website entitled, “Sometimes Ideas Are Like Popcorn,in which Ms. Gossett conveys enthusiasm for the future of her new marketing idea. 

Gossett writes, “You know how it takes a while for popcorn kernels to heat up and start popping? Well,” she adds, “if you remember how we used to make popcorn, you’ll probably remember that it feels like those darn kernels are never going to pop. Then you hear one pop, then a second or two later another one. Then they just start popping like crazy.” Gossett confirms, “That’s pretty much how ideas seem to come about sometimes too. Slowly at first and then they’re unstoppable.”

“During the early weeks of the pandemic,” says Gossett, “I kept wondering how I could help my clients and prospects generate interest and revenue in new ways.” She goes on to say, “For a long while, nothing seemed to be happening. But then…pop! Literally, the idea of pop-up restaurants came to mind. I thought it might be a good idea to try a few online pop-up events for some of my clients.”

Gossett states, “I tried the idea out for my shop first, and it was a big success. Then I introduced it to a couple of clients. I had an online pop-up fundraiser for one client. It was so successful they want to do it again.”

Read the full blog at

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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