Promotional Marketing Expert Danette Gossett Proposes Year-End Client Strategy

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett helps clients get a big picture overview of the year ahead to ensure greater marketing success.

MIAMI, FL– December 2, 2016 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “How To Get a Handle on 2017 Marketing Success.” Getting a jump on the New Year is the essence of Ms. Gossett’s latest article

Gossett writes, “Here we are facing another holiday season and another year-end.” She adds, “I love to help my clients during this socially active yet somewhat quieter business time to start focusing on key promotional events for the coming year. This is the perfect time to take in the big picture view.”

According to Gossett, “Getting a handle on all the key promotional events for 2017 that your company will be doing positions you for greater marketing success.” Gossett provides a list that she says helps, “spark ideas and make sure all the bases are covered for each and every event.”

“Employee recognition”, says Gossett, “is always my number one marketing event. I’ve said it before, and I’ll say it again, your employees are your first customers/clients.” She elaborates further saying, “How you treat them is how you treat your external clients. Will you recognize their value formally on a monthly or quarterly basis? How will you keep them motivated and proud to be your employee on a daily/weekly basis?”

Gossett continues covering trade shows, community events, business development, client loyalty and overall marketing tie-ins. The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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