Promotional Marketing Expert Danette Gossett Promotes A Fresh New Year Tradition

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett shares her thoughts on making “resolutions” versus setting “goals” for the New Year and provides an example of her overall goal for business growth.

MIAMI, FL– January 31, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Set Up for Success with Written Goals for the New Year,” in which Ms. Gossett proposes a new way to focus on personal and business objectives for 2017.

“This year,” writes Gossett, “I’m promoting the idea of setting sales, promotional and business growth goals instead of making resolutions. The same approach can be taken for your personal life too.”

According to Gossett, “When I think about the word “resolution” and the word “goal” it seems to me that “goal” has an end result in mind while “resolution” seems to be more about beginnings.” She adds, “I suppose that’s why it’s so easy to forget about resolutions about 3 weeks into a New Year!”

“Hey, that’s just the way I see it,” writes Gossett, adding, “But that’s reason enough to move away from the tradition of making New Year’s Resolutions and adopting a new tradition of setting specific goals at the beginning of the year.”

Gossett states, “I’ve already written my business growth goals out and shared them with my team. I’ve also asked each of them to set one career/professional goal to share with the team. We are going to hold each other accountable and work together to achieve our business goals.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing at

About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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