Promotional Marketing Expert, Danette Gossett, On How To Bag Marketing Success

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett offers information on the spreading one-time use plastic bag ban and offers ways that companies can turn this into sustainable promotional marketing success.

MIAMI, FL– October 6, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Promotional Marketing Is In The Bag,” in which Ms. Gossett provides persuasive statistics.

Gossett writes, “If ever you’ve wondered about sustainable marketing efforts, you can rest assured success is now in the bag, the reusable tote to be more specific.” She continues adding, “ Many cities/areas are banning plastic bags and paper seems to be frowned upon too. California has imposed a statewide ban on the use of plastic bags and they also impose a 10¢ surcharge if customers don’t bring their own bags.”

According to Gossett, “Beyond California, more than 100 cities throughout the U.S. have banned the use of one-time use plastic bags. As a result of these bans and surcharges, reusable totes are becoming even more popular promotional and marketing items.”

“The bag ban is growing globally,” writes Gossett. She elaborates, “Companies that express their eco-friendliness on marketing items beginning with reusable totes are sure to find a permanent place of respect in the hearts and minds of their clients. Here’s why. According to government statistics one-time use plastic bags are causing destruction throughout the world. These non-biodegradable bags are responsible for unsightly litter, flooding, the degradation of soil, creating an unnecessary expense, wasting petroleum (a non-renewable resource) and natural gas, and causing the deaths of hundreds of thousands of animals a year.”

After adding a list of other informative facts, Gossett writes, “With a multitude of styles and materials available to make reusable totes, your company can select the bag that most appropriately reflects your brand.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


Gossett Marketing

Privacy Policy