Promotional Marketing Expert Danette Gossett Offers Novel Promotional Ideas

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett stirs up the creative juices to get companies thinking about new ways to engage their clients and prospects.

MIAMI, FL– December 22, 2016 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “From Traditional to Offbeat: A Plethora Of Promotional Opportunities,” in which Ms. Gossett offers a range of stimulating ideas.

Gossett leads off with, “What a ride 2016 has been!” She continues adding, “It’s been filled with ups and downs, twists and turns and all kinds of surprises. As we head into 2017, why not take a look at your calendar and plan to take as many traditional opportunities for promotional marketing as the year provides.” She elaborates, “It’s also the perfect year to take a lighter than usual approach with some unique and obviously offbeat opportunities that will do wonders to show off your creativity and keep you top-of-mind with your clients.”

According to Gossett, “Typical first quarter promotions begin in February and include Super Bowl with a lengthy list of possible marketing tie-ins. This coming year, President’s Day could have an unusual spin with a brand new billionaire President in the White House. (I know, the day is typically in recognition of George Washington’s and Abraham Lincoln’s birthdays. However, it can include recognition of all U.S. presidents.)” “And,” she asks, “who doesn’t love to promote love with so many creative ways to promotionally tie in to Valentine’s Day?”

From belly laughs to popcorn and umbrellas, Gossett dishes out ideas one after another. She talks about National Popcorn Day, which falls on January 19th, and makes it sound like the right thing to do. She writes, “Even though most of the country is dieting this time of year, popcorn is a dieter’s best friend. You don’t have to send the stuff that’s covered in sugar and butter. I’ve heard there’s a very popular one that appeals to the skinny person inside! Fresh ideas and opportunities are popping!”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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