Promotional Marketing Expert, Danette Gossett Offers Not-to-Be-Missed Trade Show Display Advice

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, recommends putting your company’s best foot forward at trade shows even if that means starting off with a modest display.

MIAMI, FL– September 21, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, It Only Takes a Little Trade Show Savvy to Make a Good Impression.”  When a company decides to participate in a trade show, you’d think they’d want to make a good impression. Ms. Gossett has first-hand experience that would suggest otherwise.

Gossett relates, “We recently exhibited at a trade show and I was surprised at how unprofessional some of the displays were. Of course, I don’t know why it appeared that some businesses just threw stuff on a table, but it did. Maybe someone missed the deadline. Maybe they thought it was better to be there no matter what.”

Gossett advises, “In the long run, it’s better to create an impression that some thought and effort went into your display no matter how modest. You can improve upon your exhibit from year to year.  A little trade show savvy goes a long way to creating a positive lasting impression. And we can help.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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