Promotional Marketing Expert Danette Gossett Offers A Fun Idea For Trade Show Season

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett has a digital promotional idea that will make traditional promotional marketing materials more intriguing and trade shows more fun and exciting.

MIAMI, FL– June 27, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “An App To Make Your Trade Show Season More Exciting.”

Ms. Gossett admits to being in somewhat unfamiliar territory as she writes, “Ok, I’m going out on a limb here. As a promotional marketing firm specializing in traditional, physical marketing materials, I am now going to advocate adding a bit of “high-tech” fun to your efforts this upcoming trade show season.”

“Don’t worry,” says Gossett, “I’m not going to get technical on you, because that’s just not who I am. But I do have a fun idea that could make you the talk of the trade show.”

Gossett shares, “I recently found out about a great free app called “what 3 words.” As they describe on their website, “what3words provides a precise and incredibly simple way to talk about location. We have divided the world into a grid of 3m x 3m squares and assigned each one a unique 3-word address. It means everyone and everywhere now has an address.” (

Gossett shares how the app came to be and subsequently asks, “Can you see where I’m going with this? Your trade show booth can have a precise three-word address which you can share on your traditional marketing materials.” She continues adding, “You can create exciting traditional marketing materials and come across as being tech-savvy too.”

Gossett writes, “For example: The what3word address of my physical business is herring.roof.potions.” She continues adding, “Wouldn’t it be fun to have and share the what3word address of your trade show booth? Now, 3m x 3m is roughly 9’ x 9’. Trade show booths vary in size with typical sizes being 10’ x 10’, 10’ x 20’ or 20’ x 20’. So, as you can see you can pinpoint exactly where you or a colleague would be standing and your clients, prospects and other trade show visitors can make their way right to you.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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