Promotional Marketing Expert Danette Gossett Liberates Time With Uniform Dressing

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett uncovers the power and productivity that comes as a result of dressing in uniform, sharing that fashion and business icons wear uniforms.

MIAMI, FL– May 5, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “The Power and Productivity of Uniform Dressing.” Ms. Gossett followed her curiosity to the philosophy that underlies the concept of uniform dressing which led her to several discoveries.

Gossett writes, “If you happened to read my latest blog, Creativity In Uniformity Is The New Black, you’ll realize that this month I’m fascinated by uniforms. If you missed it, you can read it by clicking here.”

According to Gossett, “This fascination has led me to researching the philosophy behind the concept of uniform dressing. I came across an interesting piece at appropriately entitled, “The Uniform: A Philosophy of Dress.” The author, Stacy Mae Fowles quotes from several sources however this one from an essay entitled “Boring is Productive,“ is of particularly interest to me. “Making too many decisions about mundane details is a waste of a limited resource: your mental energy.” Fowles said that during the course of interviewing people for the article that most of them agreed with that statement, saying that the introduction of uniform dressing into their lives has had “a stabilizing effect.”

“In the course of my research,” Gossett reveals, “I also discovered that indeed many of the greatest icons of the fashion and Internet industries adopt uniform dressing.” She continues adding, “The late great Steven Jobs never varied from his uniform of blue jeans and a black turtleneck sweater. Diane von Furstenburg was known for wearing her signature wrap dress. Even Facebook founder Mark Zuckerberg is noted for wearing a grey t-shirt and blue jeans.”

According to Gossett, “Uniforms often dictate power, rank and affiliation. The higher up you go, the less time one has for time-consuming wardrobe decisions. According to a Vanity Fair interview, “President Obama once stated, “You’ll see I wear only gray or blue suits … I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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