Promotional Marketing Expert, Danette Gossett On How To Build Your Brand With Style

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett offers ideas for company uniforms that promote your brand with style.

MIAMI, FL– October 16, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Stylishly Build Your Team And Your Brand.” Ms. Gossett makes a great case for putting employees in uniform no matter the profession.

As Gossett states, “Everyone knows there are professions that have historically required uniforms.” She continues adding, “In these cases uniforms allow regular people to identify the professionals. The need to distinguish who’s who ranges from police to fire fighters, doctors and nurses to restaurant servers. You get the picture.”

“In many corporate offices, as well,” says Gossett, “employees are required to wear uniforms. We have seen companies that have instituted “casual day” every day now moving back to a more business casual where the embroidered shirt is considered appropriate business attire.”

Gossett poses a question. “Have you ever considered that your company’s uniform could potentially be one of your best forms of advertising?” She goes on to say, “It’s not so far-fetched. In fact researcher, Ashwini Poojary, author of “Are Uniforms an Effective Marketing Tool?”, reported that 67% of respondents in her research agreed that managed uniform programs can be one of the most effective forms of advertising.” Gossett cites some convincing statistics writing, “Poojary’s research says that of the respondents, “56.1% of them stated that uniform programs are more effective than Internet advertising, 73.5% said uniforms are better than television advertising, 74.4% said uniforms are better than radio advertising, 75.7% said uniforms are better than billboard advertising, and 71.5% said uniforms are better than newspaper advertising.”

According to Gossett, “If you don’t yet have a uniform program, this information could be a highly motivating factor to begin one. When you are ready to initiate a uniform program for the first time or refresh your current uniform, we can help.”

“Most employees wear their uniforms on their way to and from work,” Gossett writes. “ Any pit stops made along the way,” she adds, “are marketing opportunities for your business. Whether they stop for breakfast at the local diner or a cup of trendy coffee, the supermarket, the doctor or dentist’s office they will be a walking billboard. From the people working in the places they stop to other patrons, you never know who will be looking for an electrician, a plumber or an insurance person. Also, someone new to the area may be looking for what your company offers.”

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About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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