Promotional Marketing Expert, Danette Gossett Helps Businesses Look Their Best at Trade Shows

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, provides statistics that show why trade shows are still one of the most relevant forums for businesses and why anyone participating needs to look their best despite budget restrictions.

MIAMI, FL– October 12, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new article on her website entitled, “Why It’s So Important to Look Sharp at Trade Shows.” An entire industry gathered under one roof can be very exciting for newbie businesses. Seen as an opportunity to get a foot in the door, the value of trade shows can be incalculable as Ms. Gossett points out in her latest article.

Gossett writes, “We’ve all heard the expression, “You never get a second chance to make a first impression.” This is particularly relevant for any company that is making its first appearance at an industry trade show.”

According to Gossett, “If you’ve decided to take a space at a trade show, you certainly have high hopes that it will generate relationships, leads, and awareness for your business.” She continues adding, “This is why, even though we are living in a digital world, trade shows are still important. While the digital aspect of trade shows often plays a major role in presentation the digital world has yet to provide a forum for meeting relevant industry peers and prospects face-to-face in the same way a trade show offers.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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