Promotional Marketing Expert, Danette Gossett, Focuses On Supply Chain Disruptions And The Urgency To Get Holiday Gift Shopping Done Now.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, jingles the bells to alert clients to the importance of placing holiday orders immediately if not sooner, otherwise gift giving may be put off until the New Year.
MIAMI, FL– July 21, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Oh The Weather Outside Is Frightful And The Supply Chain Is Already Disrupted.” Ms. Gossett shares important information from suppliers that is certain to have an impact on corporate gift-giving this year.
Gossett writes, “We used to be accustomed to ordering holiday gifts for clients, employees and prospects as late as October. In fact,” she adds, “ordering in October was considered getting a jump on holiday shopping.” She continues, “Way back then, bad weather was about the only thing that disrupted deliveries. However, that simply doesn’t hold true anymore. We are living in a whole new world.”
According to Gossett, “Holiday hoodies, apparel items of any kind and pretty much any other item that you like to give to employers, employees and prospects may be a little more difficult to come by this holiday season, unless you place your orders now. And by now,” she emphasizes, “I mean now. There isn’t a moment to lose as the supply chain for goods and services are largely affected by the global pandemic. The domino effect is really coming to light now. And it is especially visible in the world of apparel goods.”
“We rarely think about the supply chain,” Gossett says, adding, “however the global COVID-19 pandemic has brought it front and center for every industry. I received a letter from one of my long-term and most dependable suppliers, some of which I will share with you to drive home the point that we are all part of a supply chain that has been severely impacted.”
As Gossett states, “The point this supplier is making is that no matter what industry you are in, you are part of a supply chain and in the apparel world the supply chain is more complex than most. “We have farmers, yarn spinners, textile manufacturers, cut-and-sew factories, suppliers and distributors. This intricate supply chain is knit together (no pun intended) by a complex transportation and logistics infrastructure. Right now, that complex supply chain is out of balance and it is creating challenges for all of us.”
“What this points out to me,” says Gossett, “is that there is a whole lot of waiting going on. And remember this: Even when the supplies come in there isn’t going to be enough to fulfill all the orders at once.”
Read the full article at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing LINK HERE
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.