Promotional Marketing Expert, Danette Gossett, Explains And Explores The Meaning Of The Resilience Trend And Offers Her Clients Help In Participating

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, defines resilience and tells readers how they can boost their company’s image by offering eco-sustainable promotional items.

MIAMI, FL– August 20, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Join The Resilience Movement And Boost Your Company’s Image,” in which Ms. Gossett offers eco-sustainable promotional marketing ideas.

As Gossett points out, “Resilience is one of the trendiest international corporate buzzwords.” She continues, “While many people have yet to truly understand exactly what it means and how to measure it, there are others who are doing their best to enact policies that reflect the concept of resilience.”

“Generally speaking,” writes Gossett, “resilience is defined as the capacity to recover quickly from difficulties. However my understanding of how the term is being applied in business has to do with disaster management and recovery specifically as it relates to our planet’s environment.” She adds, “When it comes to corporate responsibility and public perception, resilience is measured in the things one does to bring our environment back from the brink of being covered in garbage.”

Gossett turns her readers attention to the Pacific Garbage Patch, saying that, “If you are at all aware of the environmental concerns, you know about the Pacific Garbage Patch.” She further elaborates, “A quick visit to Wikipedia will reveal the extent of the garbage. You’ll read that, “Researchers from The Ocean Cleanup project claimed that the patch covers 1.6 million square kilometers. The plastic concentration is estimated to be up to 100 kilograms per square kilometer in the center, going down to 10 kilograms per square kilometer in the outer parts of the patch. An estimated 80,000 metric tons of plastic inhabit the patch, totaling 1.8 trillion pieces. 92% of the mass in the patch comes from objects larger than 0.5 centimeters, while 94% of the total objects are represented by microplastics.”

According to Gossett, “The environment, and your customers, need you to show this type of resilience.” She emphasizes, “You can demonstrate resilience by promoting your commitment to the use of reusable, recycled products in every possible area of your business. From the corporate break room and kitchen to your promotional products.” She further adds, “We have helped many of our clients completely transform their on-site break rooms and kitchens from the use of paper and Styrofoam cups to reusable drinkware branded with their company logo.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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