Promotional Marketing Expert Danette Gossett Encourages Regular Employee Recognition

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett talks about the priceless benefits of establishing an employee recognition program for any size business.

MIAMI, FL– October 31, 2016 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Employee Recognition Programs Boost Productivity.” According to Ms. Gossett, employee recognition is one area where businesses often have “blinders on.”

Gossett recommends, “Promoting your business through the finest employee recognition program you can afford for the value it brings to maintaining and increasing productivity.” She continues adding, “Your employees are, in fact, your first customers! I know, because I’ve been running my business for over 24 years and I have fiercely loyal employees that I recognize on a regular basis.”

Gossett writes, “If you don’t have a regular employee recognition program in place, no matter how large or small your business, I encourage you to establish one as soon as possible.” “Keep in mind,” she advises, “that recognition is more effective when given often. Employees make many contributions every day throughout each week.”

She continues adding, “You can establish recognition rewards for any number of accomplishments. It could be perfect attendance, punctuality and of course, results achieved such as safety goals met, departmental goals, and sales goals.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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