Promotional Marketing Expert, Danette Gossett, Encourages Readers To Turn Their Attention To Final Planning For Summer Trade Shows.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, speaks to trade show first-timers and those businesses who may be re-entering for the first time since the pandemic and helps focus attention on the importance of planning now.
MIAMI, FL– November 19, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Brrr! It’s Time For Final Summer Trade Show Prep.” Ms. Gossett acknowledges that winter is just beginning and that this is the time to finalize summer tradeshow plans.
Gossett states, “With temperatures in some parts of the country dipping well below freezing – even here in Florida some of our lightweight sweaters are coming out – I’m going to turn your attention to the height of summer! That’s right,” she continues, “it’s time to complete the plans for your important summer trade shows. Hopefully you’ve already made your commitments to be an exhibitor because the shows are difficult to get into less than a year in advance of the start date.”
“If you’ve recently reviewed and updated your business plan,” Gossett writes, adding, “as I suggested in this month’s blog (if you missed it, check it out here Out With The Old Business Plan And In With The New), you may have recently added a budget for the first time or increased your budget for trade show participation. Either way,” she says, “it’s time to get busy so you’ll have the best possible outcome.”
Gossett points out that, “If you’re new to exhibiting at trade shows, you may need a little help and direction for navigating all that needs to be considered and implemented well in advance. By now, you have hopefully reviewed a full list of trade shows and events and having prioritized selected the ones that are most important to your business.” She elaborates, “Six months out, which is where we are right now, you’ll need to get to work designing flyers, business cards and branded merchandise for your swag bags. Depending on the theme and location of your trade shows, you’ll want to make sure your branded materials are in alignment with both. So, you may have to trade places for a moment and instead of thinking about how cold it may be where you are, think about how you want your trade show booth to sizzle with excitement. Then,” she adds, “give us a call so we can help you make that sizzle a reality!”
Read the full article at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
About Gossett Marketing
Gossett Marketing is celebrating its 30th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.
To find out more about Gossett Marketing LINK HERE