Promotional Marketing Expert, Danette Gossett Encourages Companies to Get In The Pink

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett focuses her attention on helping companies think ahead and prepare now for the ever-popular Breast Cancer Awareness Month promotional opportunities.

MIAMI, FL– July 25, 2016 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, Pink is the New Orange.”  

Gossett elaborates, “For decades, maybe even centuries, the month of October has conjured up the images and colors of an autumn harvest: orange pumpkins, golden late season corn, deep green acorn squashes and every shade of brown and black.” She continues adding, “Typically Halloween was October’s star with its orange and black theme.  However, over the past 25 years or more, October has become identified with a new color: Pink.”

According to Gossett, “Breast Cancer Awareness Month offers one of the most dynamic and popular corporate marketing opportunities of the year. This international event to raise awareness and funds for breast cancer research spans the entire world, not just the U.S., and lasts the entire month of October.” She tempts, “You have 31 days to participate by hosting an array of internal and external promotional events.”

Gossett reminds readers that, “Due to the popularity of this month-long promotional opportunity,” Gossett writes, “many of the most desirable promotional items disappear long before September comes to a close.” She encourages, “Do not wait until the last moment to jump in on the action. Now is the time to start thinking pink to promote your Breast Cancer Awareness Month events.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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