Promotional Marketing Expert, Danette Gossett Conveys the Value of Maintaining Brand Integrity

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, recommends consistency of brand integrity throughout every marketing effort including holiday gifts and cards.

MIAMI, FL– October 22, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, Brand Integrity Must Run Deep; Yes, Even In Holiday Gifts and Cards!”  Just because a company gives something away doesn’t mean they’ll be remembered as Danette Gossett explains in her latest blog.

Gossett writes what may seem obvious to some, “The whole idea of promotional items is to, well, promote your brand.” She continues adding, “However, many people have the strange notion that just giving anything out is all it takes to make customers and potential customers remember them. Nothing could be further from the truth.”

According to Gossett, “Brand integrity through every marketing channel is integral to getting the most out of your marketing dollars.  Well thought out promotional campaigns reinforce your company’s message, while the quality of workmanship, colors and the item itself will reinforce not only the message, but also the way your company does everything. Integrity must run deep through everything you put your company name and/or logo on.”

It is not at all surprising to see Gossett state, “Holiday gifts and cards are no exception either.” She continues, saying, “Companies are like people or fingerprints. No two are alike. Defining your company’s uniqueness is part of developing your brand. It’s not easy work and when you’ve done it, it’s important to do everything you can to continuously reinforce that uniqueness year in and year out, from season to season.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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