Promotional Marketing Expert Danette Gossett Considers And Creates Changes In Her Business As Businesses Everywhere Begin To Explore How To Move Forward Into A Post-COVID Future.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, sees opportunities for exciting changes, explores new ways of moving forward and expresses curiosity about how other businesses and moving forward.
MIAMI, FL– June 07, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “As We Move Forward It May Be Best To Leave Some Behind,” in which Ms. Gossett shares ideas and wonders how other businesses are initiating changes.

“Without question,” Gossett writes, “COVID-19 has presented businesses with a multitude of learning opportunities.” She continues adding, “Many businesses – mine being one of them – learned that having employees work from home can be as, and in many cases more, effective than having everyone gathered under one roof. It certainly isn’t as social but thanks to technology we can all meet on screen!”

Gossett states, “I’m making many changes in my business as a result of COVID, and as I’m exploring new ways of moving forward it has made me wonder how other businesses are incorporating various changes.” She goes on to share, “One big area I’ve been focusing on is evaluating my customer base. It’s been years since I’ve done this.” She elaborates, “The first time was many years ago when I discussed my client mix with my accountant who asked why I was keeping customers that while somewhat profitable weren’t really a good fit. At that time, I got rid of 20% of my clients and saw my overall profitability rise because I had more time to spend on clients that were more appropriate and made more sense. As a result I began attracting more clients that were a great fit.”

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About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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