Promotional Marketing Expert, Danette Gossett Advises A Healthy Head Start For Getting “In The Pink”

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett encourages clients to plan ahead for month long October rush for pink items for the annual Breast Cancer Awareness promotions, saying that doing so will prevent a sick and sinking feeling.

MIAMI, FL– July 17, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Make Sure You’re In The Pink During Breast Cancer Awareness Month.”  In an effort to prevent companies from experiencing the sick feeling of missing out on a great promotional opportunity, Danette Gossett is advising early planning.

Gossett writes, “Yes, it is just July. I know October is Breast Cancer Awareness month. So, you wonder, why are we pushing pink in the middle of summer? She says, “Here’s why. I’ve seen too many businesses forget all about their Breast Cancer Awareness promotions until late September. By that time, we’re all out of the pink items they want.”

Continuing, Gossett elaborates, “You can’t imagine the sick sounds associated with the sinking feeling promotions managers make when they realize they’ve missed one of the biggest promotional opportunities of the year.”

She adds, “So, I’m making it my business to remind you about your October campaigns and promotions now. With little else going on until the end of summer, it’s a perfect time to make sure you’re “in the pink” by October 1st when it all begins.” Gossett provides another important reminder writing,  “And, remember that the third week of October is dedicated to Male Breast Cancer awareness, which has seen an increase in recent years.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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