Pink is the New Orange

pinktoberFor decades, maybe even centuries, the month of October has conjured up the images and colors of an autumn harvest: orange pumpkins, golden late season corn, deep green acorn squashes and every shade of brown and black.

Typically Halloween was October’s star with its orange and black theme.  However, over the past 25 years or more, October has become identified with a new color: Pink.

Pink is The Color of Breast Cancer Awareness Month

Breast Cancer Awareness Month offers one of the most dynamic and popular corporate marketing opportunities of the year. This international event to raise awareness and funds for breast cancer research spans the entire world, not just the U.S., and lasts the entire month of October. You have 31 days to participate by hosting an array of internal and external promotional events.

Not Just a Girly Event

8" Breast Cancer Bear

8″ Breast Cancer Bear

While breast cancer affects mostly women, roughly 250,000 new cases are estimated to be diagnosed this year, with 41,000 women dying as a result, there are men who will also get breast cancer. In fact, according to, about 2,600 new cases of invasive breast cancer will be diagnosed in males this year and about 440 men will die from breast cancer.

Get In The Pink Early

Due to the popularity of this month-long promotional opportunity many of the most desirable promotional items disappear long before September comes to a close. Marketing Directors are working on their October Breast Cancer Awareness promotions right now. They are beginning to place their orders for everything pink.

Do not wait until the last moment to jump in on the action. Now is the time to start thinking pink to promote your Breast Cancer Awareness Month events.

How Will You Show Your Support?

Breast Cancer Awareness Pretzel Rods

Breast Cancer Awareness Pretzel Rods

Why not show your support by sponsoring a walk-a-thon, golf tournament or other fund raising event? Gossett Marketing can help you kick everything off in style. We can help you raise awareness by supplying branded breast self-exam cards. We can provide popular pink shoelaces to be given out at your walk/run or golf event. And we can make sure you have plenty of pink silicon awareness bracelets and backpacks imprinted with ribbon art. But you must act now. These are some of the items that are always in demand and they are among the first to run out.

Internal Events

Why not encourage awareness and support among internal team members throughout the month, as well? We can supply your company with an exciting array of the hottest hot pink items, from pens with pink ribbon clips, to notebooks, tote bags and more.  

October will be here before you know it. Carve out some time now to plan your company events and the items you’ll need to remind your team members, prospects, clients and customers that being in the pink is where everyone wants to be and that with continued support for research, one of these days we’ll get there.


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