All across the country we are seeing spring a little earlier than usual. I heard on the news this morning that the apple blossoms in Washington DC could be at their peak 2-3 weeks earlier than last year!
And I think this early spring has awakened the business community as well. Business for us the last couple of weeks has exploded. It’s like everyone decided it was time to get moving. And I hate to say, many of the orders we’ve gotten this week are rush – for next week delivery!! We actually laughed yesterday afternoon when we got the 4th request in a row (all from different companies) for delivery next Tuesday or Wednesday. Did I miss an announcement that March 8th is special event day? And yes, we’re delivering for them all!
Of course, we do prefer and encourage more time for orders, but it is nice that processes have improved so much that we can turn production much faster. When I started in business more than 20 years ago, the production process was much different and much slower. Now, your choices may be limited, but in some cases we literally could get your approval to proceed on a Wednesday at 6pm and deliver on Friday morning! And we have.
However, planning for the future is a much better way than the adrenaline rush of having to pull out a miracle for your boss. That’s why we prefer to meet with our clients at least once a year to discuss upcoming events, programs and general needs for the next 6-12 months. That way, we can politely nudge on a regular basis to keep everyone on track without having to limit our creativity and steal precious budget dollars because of rush fees and overnight shipping charges.
While we understand that not all plans are formalized, it does help to know that your trade show “season” is in the fall or spring, that your employee appreciation events are in the summer not the end of the year or that your annual meeting is in March.
For example, I ran into a client yesterday at a networking event and he began discussing all these events he was working on to the group. And all of them would be happening in the next 4-6 weeks. And I looked him square in the eyes and said “and when were you planning on letting us know what you need?”
He responded, “You are right – now! Call me tomorrow”. So, we’ve had the discussion and are working on some ideas. He thanked me and indicated had we not run into each other he would have been in a bind in a few weeks and would have been part of what I’m sure will be our next wave of rush orders.
So, let us know if we can help you stay on track!
Did You Know:
This year, we can use more love than ever. And we can spread the love by expressing our deep appreciation for our clients and employees - perhaps in some new, surprising and unexpected ways.
96 lined, perforated pages. 1 location deboss and 4-color process on pen.
50 Qty: $9.80 each
Features 3 2″ wide pockets and one 5″ pocket. 1 color 1 location imprint.
100 Qty: $10.65 each
15″ Computer Day Pack
Main compartment, interior mesh pocket, side mesh pockets. 1 color 1 location imprint.
24 Qty: $19.40 each
Make Them Feel Delighted
As I see it, the words of the incomparable Maya Angelou sum up the finest reason for embarking on a continuous campaign of thanking your employees, your vendors and your clients. Angelou is often quoted for saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
~ Read More
Promotional Marketing Expert Danette Gossett Likes to Spread Love and Appreciation
Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Showing Love and Appreciation.” Ms. Gossett is in favor of spreading more love than ever this year. She writes, “Typically, February is the month of love with Valentine’s Day right smack in the middle.” She continues adding, “This year, we can use more love than ever. And we can spread the love by expressing our deep appreciation for our clients and employees perhaps in some new, surprising and unexpected ways.”
~ Read More