I don’t know about you, but it seems like businesses are waking up from their Winter slumber. Over the past several weeks we’ve been getting slammed with client requests.

I have a relatively new account manager and she worries a lot. She worries about getting sales and then once she’s got them, she worries about delivering. And lately, she’s been picking up new business primarily for that very reason. The previous company did not deliver as promised.

I’ve explained many times that it’s a matter of processes. If you follow the process then all projects are delivered on-time and on-budget.

I’m always surprised when companies, no matter their size, doesn’t have processes in place for every step of their project progress. We have a procedures manual as well as everyone is cross-trained so that we all know what needs to happen to complete a project.

We got a call just a couple of weeks ago from a relatively new client. They were in a panic. They had ordered some materials for a large upcoming trade show and the vendor they were using admitted (luckily) that they would not meet their deadline. We discussed their needs and assured them we could deliver.

Now, standard production time was longer than they had, but I assured my account manager it could be done. She didn’t believe me. But if you’ve been in business as long as I have you know what can and can’t be done. We delivered early.

As we all continue to get busier doing more with less personnel it’s best to have procedures in place so panic doesn’t set it. And it’s also wise to review those procedures on a regular basis to determine what needs to be revised to make it move along more smoothly. When we added our Operations Manager to the team last summer, she did just that. Within two weeks she had great suggestions to improve a few of our processes. We had just been doing it “that way” for so long we didn’t see it.

So, if you haven’t reviewed your manual lately or don’t have procedures in place at all (even if you are a one-person shop), I highly recommend you take the time to do so.

Maybe view it as just a different kind of spring cleaning!


Did You Know:

Relationships must be nurtured and cultivated. That’s right: Out of sight and out of mind doesn’t cut it in the business world. You must make your presence known and continue developing relationships.


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Let’s Warm Things Up By Cultivating New Growth With Spring Promotions

We have been freezing our flip-flops off here in Florida. And the rest of the country is in a deep freeze. So, let’s see if we can help thaw things out a little by turning our thoughts to some sunny Spring promotions.

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Promotional Marketing Expert Danette Gossett Provides Tips For Following Up On Verbal Business Invitations To Stay In Touch

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Let’s Stay In Touch,” in which Ms. Gossett offers a simple to follow 4-step plan.

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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
(800) 989-5690