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I recently took a few days out of the office to work “on” me and my business instead of “in” my business. I am sure most everyone that has a business or even works in a large corporate environment can understand how important it is to get out of the weeds of the day to day once in a while.

I was fortunate to join a group of other similar business owners from around the country for a series of facilitated discussions (there were 20 of us in all). We discussed our many varied challenges for 2018 and got to listen to many different points of view as to how those challenges could be overcome. We discussed employee trends, vendor relationships as well as the keys to growing client relationships.

This type of 2-day event was a first for me and it really gave me the opportunity to discuss and concentrate on how to take my business to the next level.

One of the areas we discussed was commitment. Many of you know that I have my own PHD (Pig-headed discipline) way about how I get things done. But bringing the word commitment into the equation brought it to a different perspective for me.

I’d always thought I was committed to my business and its success. But this was commitment in a new way.

Commitment is powerful. According to the book, Influence by Dr. Robert Cialdini, it is one of the six absolute rules of influence. Being specifically committed helps you to create more positive habits that will help you achieve your goals and dreams (even surpass them) we discussed.

And, while I was committed to the overall success and goals of the business, I wasn’t necessarily committed in specific ways to achieve those goals. I’m working on that. I’m working on how those goals look once they are achieved (I’m writing a painted picture detailing the end result – more difficult exercise than I anticipated). And that “picture” will help me to develop the steps I need to be committed to achieving them.

Those two days have now turned in to even more of me working “on” my business. It’s one of the commitments I have made for greater progress in 2018.

Is it time for you too?


Did You Know:

If you have a really good promotional item at a tradeshow, word travels fast. You’ll have attendees storming your booth to get what you’re giving! That’s ideal, which is why many companies put a great deal of thought into the items they create for trade shows.


Heart Gum Tin 

Tin filled with sugar-free peppermint gum.

4 Color Process Decal on lid.

250 Qty: $1.85 each

Credit Card Style Sunscreen Spray

Slim SPF 30 Sunscreen Spray fits in purse or pocket for on-the-go protection.

4 Color Process Decal.

150 Qty:  $2.10 each

Flip Flop Mint Tin

Tin filled with mints in the shape of a flip flop

1-color 1 location imprint

250 Qty: $2.75 each

Make Promotional Marketing Your 2018 Super Power

Who doesn’t love a good superhero with super human powers? I know I do. And, believe me, I’ve often thought about what kind of super powers I would love to have. Flying tops my list!

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Promotional Marketing Expert, Danette Gossett Discusses Multiple Ways for Employers to Show Appreciation

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “A Variety Of Ways To Improve The Lives Of Your Employees.” As promised in her December blog entitled Employer’s Year-End Employee Motivation Check-Up, Ms. Gossett expands on employee recognition and reward programs.

~ Read More


Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL

(800) 989-5690