I attended a conference last week with other business owners from around the country. Large and small, literally revenues ran from $400,000 to $34,000,000. And all were there for the same reason, to learn from each other.

I was so impressed with how open everyone was to share their individual “secrets to success”. Some have a sales coach to keep them accountable, some are a part of a mastermind group others seemed to have a strong self-disciplined routine.

I, personally fall into a couple of categories. I do feel I am pretty disciplined (I think you have to be if you are the principle owner of a business) and I also have a sales coach. I like having someone I can bounce ideas off of as well as to seek advice when I’m developing sales goals.

Now, I’m adding the third element, a mastermind group. I met a few people at the convention that asked me to participate with them. And I decided to accept. Why? Because I need to stretch my comfort zone every day to continue to grow both personally and professionally. I want to hear more from fellow business owners as to what’s working and not working for them. I want to stay more on top of my “game.”

Just this week I met with a client where we discussed new innovations within their company so that they stay relevant. And that’s what I want to make sure that I do, stay relevant. I’ve had people say to me “oh, I don’t need to go to those types of meetings or be part of a mastermind group, I’ve been doing this a long time and know what to do.” Really? With the speed of business today I don’t see how.

And why not? What’s wrong with attending a conference where you get to participate in a workshop with Jack Canfield (keynote and workshop – he’s the Chicken Soup for the Soul author, Success Principles author and so many more and a phenomenal speaker I might add) that was not only motivational but provided tips for helping me continue to grow?

I have goals for my business, monthly, quarterly, annually and the big 5 year goal. But, one thing I heard that hit home was “what five action steps are you taking every day to achieve those goals?”

So, that’s why I joined a mastermind group. I am hoping that they will help me remember to keep my eye on those five action steps, if not every day, at least on a more regular basis.

What are your action steps?


Did You Know:

Whether you launch a back-to-school, back to business or back to reality promotion mid-August to early September, this is a great way to get your name in front of your clients and prospects.


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Time To Ponder Fall Promotions

The lazy days of summer are perfect for imagining how you’re going to take action when the temperatures begin to fall. All those Fall promotion opportunities are perfect to daydream about right now.

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Promotional Marketing Expert Danette Gossett Suggests A Cool Idea For Hot Summer Days

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Hanukkah, Kwanza & Christmas In July.” Don’t worry, Ms. Gossett is not proposing some whacky promotion, though she is referencing a point in history to jumpstart her current article.

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Gossett Marketing

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