Not So Technically Speaking
In 2014, I compiled a list of the promotional products industry online influencers. I used my knowledge of industry people to identify possible influencers and ranked them by their Klout score to help reduce my “bias.” Unfortunately, I missed a few people. This year’s list includes Klout score as a minor factor, but I (along with input from 2014 influencers) used other criteria to select and order the list.