It Only Takes a Little Trade Show Savvy to Make a Good Impression

The trade show has been part of corporate culture for decades. These venues offer companies the best face-to-face marketing opportunities with a positive ROI having been proven throughout the years.

Done right, trade shows can make a lasting impression. Done wrong, trade shows can make an even more lasting impression and simply be a waste of time. In this day and age of digital printing and relatively low cost signage and branding materials, it is possible for any size company and budget to look like they’re putting their best foot forward at a trade show.

We recently exhibited at a trade show and I was surprised at how unprofessional some of the displays were. Of course, I don’t know why it appeared that some businesses just threw stuff on a table, but it did. Maybe someone missed the deadline. Maybe they thought it was better to be there no matter what.  Now, we were busy and it appeared that when I had a chance to look, those that were less “professional” didn’t seem to have the same level of traffic.

We may not be able to help your business the day before an event, but we sure can make you look good with a little more lead-time. Trade show displays are not necessarily expensive.  If you can’t afford a one-of-a-kind state-of-the-art display, you can afford to at least start small with some nicely designed branding pieces. You can have a good tabletop display for under $400! For instance, we can provide custom imprinted table throws, logo literature, pop-up tabletop displays and even a handout gift for attendees. Your representatives could pull it all together by wearing shirts embroidered with your logo.

Maybe the next time, you’ll be able to afford more. Keep in mind that trade show displays done right are multi-year investments. Much more than a one-off chance to flaunt your expertise, trade show displays can serve you for years to come. We love working with businesses and helping them grow their trade show brands year after year.

In the long run, it’s better to create an impression that some thought and effort went into your display no matter how modest. You can improve upon your exhibit from year to year.  A little trade show savvy goes a long way to creating a positive lasting impression. And we can help.