Emergency Promotional Products
Ahhh, summer in Miami! While the whole Gossett Marketing team loves living here, summertime is definitely not South Florida’s best season, and we only have the weather to blame. Heat, humidity, daily rainstorms, plus the threat of hurricanes…aren’t we lucky?!
We were actually briefly threatened with a tropical storm recently. It didn’t amount to anything, but it was a good chance to make sure our “hurricane kits” were ready to go. If you do not live in the tropics, you might not be familiar with such a kit – it’s a stash of water, non-perishable food, flashlights, batteries, etc. that are necessary in the event of a major storm. I looked through mine during our brief flirtation with inclement weather, and I was amazed by how many promotional products have made their way in! I have copies of important documents (insurance records and whatnot) in a plastic sleeve from Suntrust. One of my flashlights was a gift with purchase from Ace Hardware. My cat’s supplies were in a bag that included a pet-preparedness checklist from her vet. And I had a first aid kit from the University of Miami.
I hope that I don’t have to utilize my kit this year, but if a big storm comes, I’m very happy to have it. And I’m grateful that I haven’t had to purchase all of my supplies. The hurricane-preparedness items that I’ve received from various companies give their brand exposure every time my family and I look at them, plus they’re quite handy to me!
Even if your company isn’t in hurricane country, surely your customers must need some sort of emergency kit. Maybe they are on the west coast and face earthquakes. Or they’re in the northeast and they need to be prepared for another “snowpocalypse.” No matter where they are, your giveaways can help ready them for an emergency – and your logo will get exposure to boot!