Celebrate the Season, Promote and Enhance Your Brand

Right after Thanksgiving the holiday season of giving begins. “Thank you” gifts are given to clients, prospects, employees, suppliers and all those who contribute to keeping our businesses thriving.

Gossett_11With decades of experience under our belt, we have found that one of the most popular gifts this time of year comes in the form of food. One of the primary reasons food gifts are so popular is that you can send a gift that can be shared by a whole department. You are not only thanking the one or two people you currently work with, but others will remember you as well. And, who doesn’t love to see a huge basket filled with goodies arrive? How about a beautiful tin of popcorn, cookies or a box of rich chocolates with your brand tastefully embossed on the lid and side?

For certain recipients you might want a personalized gift that will be useful year round. Fine pens, business card holders, mobile phone
power banks
, leather bound journals are just a few ideas that are widely appreciated and used.Screenshot 2014-11-17 14.41.30

It should come as no surprise that promotional products are one of the best forms of advertising. In a recent Industry News post, I came across this. “Promotional products provide a really accessible form of advertising no matter what your budget is. With a high ROI in relation to cost, the ability to create loyalty among your target audience, increase brand awareness and drive action, promotional products are an extremely valuable marketing solution.”  If you are running TV, print or social media campaigns you can tie these promotional items into those marketing efforts as well.

It makes sense especially at this time of the year to make the most of promotional products to celebrate the season while promoting and enhancing your brand loyalty. Here’s wishing you and yours the happiest of holiday seasons.

Gossett Marketing

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