The Last Straw

I truly enjoy discovering the source of idiomatic expressions especially when they line up with a topic I’m passionate about sharing.

This month it is the seemingly lowly single-serve straw. As always, as the expression goes, it is the “last straw that breaks the camel’s back.”

This expression “describes the seemingly minor or routine action that causes an unpredictably large and sudden reaction, because of the cumulative effect of small actions.”

How true that is when it comes to the single serve straw!

Without question we have reached that point of no return when it comes to the single serve straw. Its use is being banned in states throughout the U.S. and many corporate bans are gaining momentum.

With Earth Day coming up on April 22, this is a great time to make hay, so to speak, with this growing popular movement. Green up by offering reusable straws with your logo. You might even consider a stainless-steel straw kit that includes a wire brush to clean the straw that comes in its own carrying case – of course the case will have your logo proudly printed front and center.

There is still time to order straws with your logo either on the straw or on the wrapper or carrying case.

While it may not solve the world’s plastic problem, this promotional item will certainly lead the way and give you and your company an aura of eco-consciousness. Think of this as an opportunity to launch a one straw revolution throughout your company.

If you would like to explore other earth friendly promotional items for your Earth Day promotion, give us a call. We have an extensive list of exciting and new products as well as those that are tried-and-true.

Gossett Marketing

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