Quality – Not Quantity – Networking

In my mind networking is less about quantity and more about quality. Yes, if you attend an event you want to meet several people, but what’s more important than simply exchanging business cards is actually connecting with someone else. You want to get past the perfunctory, “My name is Lillian Osborn and I am an Account Executive with Gossett Marketing…” elevator speech and have an actual conversation. Ask questions, answer questions, have a laugh or two! When you really engage a new contact that is when he or she is going to remember who you are, what you do, and how you can do business together.

When I follow up with the individuals with whom I’ve really connected at networking events, I always find them more receptive and willing to continue that connection. It generally ends up with a meeting, referrals, and increased sales of promotional marketing products.

Do you really try to engage others at networking events? Or does a quick introduction and business card exchange work for you? The latter has never been successful for me, but if it does well by you, please let me know in the comments below – I’d love to learn your tricks!