Promotional Marketing Expert, Danette Gossett, Writes About The Year That Was Not What Many People Expected.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, speaks to the challenges facing businesses from production and inventory issues, supply chain and transportation delays, leading to price increases.

MIAMI, FL – December 10, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “The Year That Was Not At All What We Expected Or Hoped It Would Be.” Ms. Gossett faces the facts that so many issues are out of anyone’s control.

“As 2021 comes to a close,” Gossett writes, “it’s safe to say that it has not been the year that many of us expected it to be. While some of us – perhaps naively – hoped that we might return to some semblance of pre-pandemic normalcy, that clearly didn’t happen.” She adds, “But we sure have learned a lot.” Gossett expounds, “Just about every business discovered an urgent need for promotional products and materials.” Gossett states, “I am grateful for this surge brought about by necessity, the true Mother of Invention! When we cannot meet prospects and clients in person or brainstorm with our teams under the same roof together, the need to reach out in creative ways sparked an upsurge in promotional marketing. However, the pandemic continues to wreak havoc on business as usual.”

As Gossett notes, “Between limits on inventory and our supply chain, plus challenges with hiring and technology, it has been difficult to provide you with the level of customer service you expect and that I am noted for delivering. For those circumstances that are out of my control,” she says, “I am truly sorry.”

Gossett goes on to acknowledge some good news, saying that, “… trade shows are coming back strong in early 2022. I’m getting requests for fresh new trade show signage and leave behinds that far surpasses what happened this time last year. In addition,” she continues, “we are still sending engagement and loyalty items to employees at home as well as product and company introductions to our clients’ prospective customers.”

Read the full blog at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.