Promotional Marketing Expert, Danette Gossett, Writes About How To Welcome Employees Coming Onboard Remotely Through The Digital Doorway.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, tells readers it’s time to shoot for expertise in onboarding new hires remotely after a year and a half of practice, since it seems this is the way of the future.

MIAMI, FL– August 06, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Welcome To The 21st Century Pandemic Version Of The Welcome Wagon,” in which Ms. Gossett brings her unique perspective to the new employee welcome gift.

Gossett writes, “Most people today will probably not know what the Welcome Wagon was (is – yes, it still exists). For most,” she continues, “it’s merely an expression. But it was a real business started back in 1928 in Tennessee to welcome new homeowners to the neighborhood. The idea of the business is maintained even today in the expression to “roll out the welcome wagon.” It refers to a happy and friendly way of greeting people who are new to a place.” As Gossett admits, “I was inspired to research the Welcome Wagon as I continue to think about new ways to help my clients onboard new hires in ways that make them feel welcome and part of the team.”

Gossett reminds readers that, “Some businesses were starting to get comfortable considering the idea of gathering business teams under one roof again – at least some of the time – and now the new COVID Delta variant starts rearing its head. So,” she say it’s “back to the masks, back to a greater degree of keeping one’s distance. And while we’re at it, let’s rethink the whole returning to the office idea for a while longer! So, my question to you is, how will you continue to reinforce the importance for team morale and loyalty as you bring on new team members? How will you establish closeness and team spirit while keeping your distance?”

After providing a brief history of the Welcome Wagon, Gossett says, “It’s time to take welcome gifts up a notch. We’ve had some practice, now it’s time for expertise as we make our teams, especially new hires feel welcome and part of a unique and cohesive corporate/business culture.” According to Gossett, “We need to create the most meaningful and memorable welcome rituals and gifts since this way of doing business looks like it could be here to stay. You want to make sure your new hires will be excited to see what kind of gifts show up at their door.”

Read the full article at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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