Promotional Marketing Expert, Danette Gossett, Writes About How Different Thinking Is Required For Doing Business In The Upcoming New Year.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, suggests new ways of thinking about tackling employee engagement, client engagement and prospecting in the pandemic age as we move into the New Year..

MIAMI, FL– November 16, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Let’s Start Thinking Differently Now For Business In A Very Different New Yearin which Ms. Gossett points out many of the ways conducting business will be different.

Gossett writes, “If you’re like me, you’ll be very happy to see 2020 come to a close.” She adds, “It’s been one of the strangest years of my lifetime. On one hand, I felt like the year was dragging mercilessly on, while at other moments I felt as if it was going at warp speed. Time has never felt so totally distorted.”

“Fortunately,” Gossett writes, “we are coming to the close of this wild and crazy year and it’s time to start thinking and making plans for a year that will be filled with novel ways of doing old things. Everything about 2021 will be different,” she emphasizes, continuing, “That means we all need to think differently about how we are going to conduct business. For instance,” she asks, “how will you keep employees who are working remotely on a permanent basis engaged? And, how will you prospect for new business?” “As you can see,” says Gossett, “the old ways of doing business will be approached differently than they were in years prior.”

As Gossett points out, “Conferences and trade shows are on a hard pause, and we have no way of knowing when it will be safe to gather in large groups again. New employee training will be done at a distance. And, who knows how many of the ways of doing business that are emerging will become the new normal even when COVID-19 dissipates and allows us to move about more freely.”

“The question is,” Gossett says, “how will you conduct virtual trainings and team meetings with elements that engage? Beyond trainings and meetings how will you help employees stay engaged?” According to Gossett, “You’ll want to keep them supplied with the kind of materials you would be giving out if they were in the office. A journal and pen, a 3-ring binder with all the training materials, along with motivational/inspirational calendar or books. This is where we can be of help creating materials that are engaging, fresh and exciting to keep your employees feeling like they are an integral and valued part of the team.”

Read the full article at

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


Gossett Marketing

Privacy Policy