Promotional Marketing Expert, Danette Gossett, Talks About The Mother Of Invention, Necessity, Which Is Presenting New Opportunities For Inspiration.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about opportunities for virtual networking and follow-ups that allow for greater connection and the cultivation of new business prospects.

MIAMI, FL– July 29, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform,recently posted a new article on her website entitled, “New Normal Presents New Opportunities To Grow Business.” Ms. Gossett shares some emerging trends and how she engages in virtual networking.

Gossett writes, “We’ve always heard that, “Necessity is the mother of invention.” Well, here we are in the midst of a global pandemic that has forced us to change our behavior on a dime.” She continues, “There is a great necessity for inventing new ways to grow your business without the usual traveling and networking over a cocktail, coffee, lunch or dinner. The golf course could still be in play as long as everyone keeps their safe, social distance!”

“The fact is that suddenly we are discussing business from our home computer in “virtual” meeting rooms,” says Gossett. She adds, “Zoom or Microsoft Team meetings have become standard procedure or “the new normal”. As adaptable as we are though, humans need more interaction. And while many people have discovered they actually thrive while working from home, there are many more who are longing for the casual chat around the coffee pot or water cooler and the flurry of ideas that are so often stimulated in these casual, daily encounters.”

According to Gossett, “When it comes to sales, there is nothing quite like personal interaction. In fact, meeting new people is integral to growing a network of prospects and staying in touch with clients.”

Gossett confesses, “I am a chronic networker. I love going to Networking events and meeting new people. So you can imagine I’ve been feeling just a wee bit frustrated!” She continues adding, “Lately though, I’ve been invited to smaller group meetings for the express purpose of networking. Yes, they are still meetings in the virtual world, but they have been a Godsend for me.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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