Promotional Marketing Expert, Danette Gossett, Talks About How Inseparable The Inside Is From The Outside And Vice Versa

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, reminds her readers how important packaging is to a brand experience and not to give short shrift to the presentation of promotional marketing items.

MIAMI, FL– February 27, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “The Outside Is Connected To The Inside,” in which Ms. Gossett explains that it doesn’t pay to discriminate between a marketing piece, product or gift and how it’s presented, emphasizing that both deserve equal attention.

Gossett says, “I’m sure you’ve heard the expression, “It’s what’s inside that counts.” That’s so true about so many things in life.” She explains, “Starting with people’s behavior and motivations, books, places of business, products, ad infinitum. But, before anyone will discover what’s inside, they must be interested in finding out.” She emphasizes, “That’s what makes the outside, the packaging so important.”

As Gossett points out, “We humans do our best to keep ourselves as attractive on the outside as possible. We bathe and brush our teeth and hair. We wear clean clothes and make ourselves visually socially acceptable. We exercise and eat healthy.” She continues, “We want to be as attractive as we can be in order to gain the interest of romantic partners and develop friendships.”

According to Gossett, “Business is no different. Whether your business is a retail store or online store, whether you provide a product or a service, every presentation says something about your personality and brand. And that first impression tends to stick with potential customers and clients.”

“In my experience,” Gossett writes, “all companies need to be reminded of the importance of presentation and packaging from time to time. Whether you’re a relatively new company or one that’s been around for years, it’s pretty easy to want to change things up. But, when you consider one of the most recognized packages in the world, the little blue box tied up with a crisp white bow, that shouts “Tiffany,” you can understand the power of packaging. You don’t have to see the word “Tiffany” anywhere on the package to know where it’s from.” She asks, “Can you imagine what would happen if a new Marketing Director came into Tiffany and suggested changing their packaging?”

Gossett states, “Developing brand recognition through packaging within your particular industry is worth its weight in gold.” She adds, “It’s important to always strive to make any packaging part and parcel of your brand experience.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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