Promotional Marketing Expert, Danette Gossett Suggests Out-of-the-Box Thinking to Grab Clients’ Attention

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett offers ideas to stay actively on clients’ radar with promotional ideas for the Chinese New Year.

MIAMI, FL– January 20, 2014 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Looking to Really Grab Your Client’s Attention? Say Happy New Year Again!” Customers and clients expect promotional gifts during traditional holidays. However, according to Danette Gossett, the promotional items are more impactful when they are least expected.

As Gossett writes, “Clients always appreciate out-of-the-box thinking. Sending promotional or sales messages with a promotional item during lesser-known times shows special initiative, culture and independent thinking.”

Saying “Happy New Year” again, is just fine according to Gossett. She says, “You’ll be right in time for the Chinese New Year that falls on February 19th, this year. So you can say it with a cheeky smile, some confetti, maybe some well-timed fortune cookies filled proverbs and prophecies of successful business ventures and partnerships for the coming year.”  She adds, “2015 is the year of the Goat. That alone may inspire ideas!”

Helping stimulate ideas, Gossett continues, “Maybe you and a current client agreed to do business together on Chinese New Year of a previous year. Maybe one of your clients got a promotion during the month of February or landed a big deal. Maybe it’s the birthday of a long-term or prospective client.”

Gossett invites her readers to, “Show your creativity and initiative. Make your customers realize how imaginative and resourceful you are. And, in this year of the goat, may you revel in your business success!”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 22nd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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