Promotional Marketing Expert Danette Gossett Shares Ideas For Building a Personal Brand at Business Networking Events

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett says business networking events provide fertile grounds for building and cultivating a personal brand.

MIAMI, FL– October 24, 2014 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new blog on her website. The blog entitled, “Networking To Build Your Personal Brand” elaborates on how to build real relationships as well as establish a personal brand identity.

Gossett says “Your personal brand is important because no matter what kind of work you do or for whom you do it, you are always you. And the essence of who you are is what you want to shine through at business networking events. It is not about what you do, but who you are that people are most interested in discovering.”

While many people attend these events to see what they can get, Gossett advises, “Remember the key to developing good business relationships is to give before you ask to receive.” Sincerity is key in any relationship, whether business or personal, and as Gossett states, “Attending business networking events is a powerful, practice for business owners and professionals, depending on how you do it. So make it right for you. When you find the people and the businesses that fit you best, and build genuine, professional relationships with them, you will discover the benefits of networking at its finest.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 22nd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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